BizSugar.com › Marketing › 6 Tips To Win at User Engagement from SaaS Experts

If you’ve taken the time to do your reading about SaaS, you’ll know that User Engagement is an essential part of the Customer Success Lifecycle. CEOs and Entrepreneurs have often lamented how business’ focus so much on acquiring new customers, that they forget they have paying customers on board who are consistently increasing their revenue just by sticking on. In short: Engagement and Retention are essential to growing your revenue.