Jesse Aaron writes up a terrific post on the value of small business owners getting involved in his/her community and the positive goodwill that is generated both by the small business and the individuals impacted by these events.





Comments


Written by lyceum
3136 days ago

Adrian: Do you see ane area there you could use QR codes in an effective and efficient way?



Written by lyceum
3136 days ago

Jesse Aaron: Thanks for the clarification! I agree that QR code is the new shiny gadget and in some way hyped too much, but you could use it in an effective way without being an obstacle. i would say that it could work as step after the manual registration for a reminder, receipt or extra material / information.



Written by lyceum
3137 days ago

What does the author mean with the statement: "QR codes are obstacles."?



Written by JesseAaron
3136 days ago

Hey Lyceum, I wrote this post, and I meant precisely that! The physical act of taking your phone out to scan a QR code is an obstacle for any potential sign-up, contact, or simple information gatherer. The community events I've helped manage showed me that all attempts to integrate QR codes were pretty futile. People did have the time or care to engage any type of QR code marketing. When a table/booth offered something that was directly free/tangible, such as a branded t-shirt or even food, this attracted the most people. This applies to most general events, such as a community shin dig with music, movies, etc.. but if you're participating in a hackathon type of event where the demographic has a better chance of engaging QR codes, then by all means. Hope that clears things up!



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!