9 Tips for Creating E-mail Unsubscribes

Posted by Entrepreneurosaurus under Marketing
From http://www.katetooncopywriter.com.au 4216 days ago
Made Hot by: Small Business Manifesto on April 27, 2013 5:33 am

Your e-mail marketing may not be spam. (Hopefully it's not.) But, in the end, any e-mail your prospects don't want to receive, even if they originally signed up to receive it, will eventually work against your brand. As a result, making it easy to unsubscribe to your e-mail can be good for your business, says blogger and copywriter Kate Toon. Here's why. Make it easy to unsubscribe and your prospect may just think enough of you to change their minds and keep receiving your e-mail anyway. Make it difficult and they'll never want to do business with you...ever. Here are some suggestions for making it easy for your prospect to unsubscribe.

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Comments

Written by BizRock
4210 days ago

Great tips how to make your subscribers easy to unsubscribe if they want to. If you make that complicated they will start to hate you and your brand.

Thank you for sharing!

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Written by lyceum
4212 days ago

I have solution for you: check out a service called Unroll.me! ;) All the newsletters and mailinglists you are on, will be compiled in safe place, not clogging up your inbox. You could then unsubscribe in an easy, efficient and effective way.

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Written by Small Business Manifesto
4212 days ago

Make it tough for people to unsubscribe to the e-mail clogging their inboxes and they will hate you. Talk about a bad reflection on your brand. Remember, even if they don't want your e-mails, their friends might. That's why you want them telling people how no-hassle your e-mail sign-up is.

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Written by HeatherStone
4216 days ago

The conclusion here is that the easier it is to unsubscribe the less likely they will. But also, people will hate your brand if you even appear to be spamming them. Very nice to see your post shared on the BizSugar community.

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