BizSugar.com › Marketing › B2B Data-pedia - The ReadyContacts Marketing Database Management Dictionary | ReadyContacts

B2B marketing database management like any other function of an organization has it's own language and its own terms peculiar to those who use them and sound greek to those who don't. Data-speak is what you can call it! No matter how vague or complicated any of these words may seem, they all have very simple explanations and anyone can learn how to walk the talk once they break it down to its simplest meaning. Here are some of them we've picked and completely broken down into simple explanations: