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B2B Lead Generation Blog: Why don't sales people update the CRM and what can be done about it?

B2B Lead Generation Blog: Why don't sales people update the CRM and what can be done about it? - http://blog.startwithalead.com

Posted by JohnH under Marketing
From http://blog.startwithalead.com 6066 days ago
Made Hot by: on September 20, 2007 12:47 am

I spoke with a potential client about her company's lead management process. When I asked about her CRM and how frequently sales team updates their database. She replied flatly, “our sales team updates our CRM with varying degrees of commitment.”

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