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Behavioral Economics for Entrepreneurs

Behavioral Economics for Entrepreneurs - http://www.smallbiztrends.com

Posted by ZaneSafrit under Marketing
From http://www.smallbiztrends.com 5771 days ago
Made Hot by: lyceum on July 8, 2008 4:11 am

It's a review of the book "Predictably Irrational", explaining why we as consumers are predictably irrational. And hopefully that explains the failure or success of business marketing.

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Comments

Written by lyceum
5767 days ago

The consumers are not always right. It is time to use the wisdom of the father of logic, Aristotle.

- 0 +

Written by sannwood
5767 days ago

This sounds like a really interesting read. It never ceases to amaze me how the human mind works. Good stuff. Love topics like that.

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