Online consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising - with behavioral targeting (BT) outperforming contextual by as much as 22% in some categories - according to a study on consumer receptivity to online advertising, conducted by JupiterResearch and commissioned by Revenue Science and AOL.
Behaviorally Targeted Online Ads Get Better Reception than Contextual
Posted by
ArmadaIG under Marketing
From http://www.marketingcharts.com 6269 days ago
Made Hot by: on September 23, 2007 6:28 pm
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