BizSugar.com › Marketing › Benchmarking: A Best-Practice for Improving Marketing Performance (Part 2)

The current economic environment makes marketing professionals' ability to produce desired results—as efficiently as possible—top-of-mind. Knowing what to improve and by how much is vital to establishing realistic performance targets and metrics.

This two-part article discusses how to use benchmarking to assess your organization's performance and to understand what changes to make.