BizSugar.com › Marketing › How Essential Are B2B Websites To Earn Trust From Decision Makers?

In the UK Business websites have emerged as highly valued and indispensable source of information for decision makers in business, finds the study done by AOP (Association of Online Publishers in the UK) conducted in association with IPSOS Mori earlier this year (April 2008). For decision makers business to business websites are in 51% the preferred source of business information, which is about two and a half times more than TV, radio, magazines and newspapers.