BizSugar.com › Marketing › How Much Is Too Much With Multi-touch Attribute Of Lead Nurturing?

A recent article I read published on DemandGenReport “New Study Supports Payback Of Lead Nurturing, But Raises Questions Over Touch Count” made me question “how much is too much when it comes to the multi-touch approach of lead nurturing?” The study conducted and published by published SmartLead which you can find and download here published some interesting findings which were brought out well in the DemandGenReport write up.