BizSugar.com › Marketing › How to Win Over 'Geeks'

Forget about the revenge of the nerds. The technology elite (think Bill Gates, Mark Cuban) are now called "geeks," thank you very much, and they've gone beyond revenge to earn respect as a potent market segment. Geeks are smart, but skeptical, and savvy marketers need to approach them the right way. Here are some surefire ways to reach and win over this important audience.