BizSugar.com › Marketing › How to Write a Bio That Sells You and Your Company

Your bio is often the first impression your personal brand makes on a potential client. And we all know how lasting first impressions are. Most of the bios I come across are not branding documents. They are not marketing pieces for someone or their business.

Most bios are a laundry list of skills and jobs with no focus or message. Most are boring, a high percentage are downright terrible. They are full of jargon and clichés, and look downright ugly or forbidding in terms of layout and display of the content.

The good news is, a bio can a powerful way to position and sell yourself and create a powerful personal brand identity. So how do you do it? You begin by adopting a self brand mindset. You begin as a marketer of any product would, by looking at yourself as a brand looking for a buyer or market, a brand that is a solution to a problem.