How to Write a Catchy Slogan

Posted by Becky under Marketing
From http://blog.fastcompany.com 6114 days ago
Made Hot by: Shelly on February 25, 2008 1:14 am

Need to build brand awareness in an over-communicated market? Consider using a tagline. Slogans like Maxwell House's "Good to the last drop" can answer the prospect's question "Why you, not your competition?" before they even ask it. If you want to develop a new tagline for your product or service, try these ideas....

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Comments

Written by Jeffrey
6024 days ago

This is just what I was looking for. A great article on writing catchy slogans!

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Written by dobbie
6110 days ago

Fun stuff. I'd like to add that if you can't come up with a unique slogan, don't be surprised if your company is in trouble. You don't have a unique selling point.

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