BizSugar.com › Marketing › How to influence the influencers

Blasting ads indiscriminately at audiences works less and less as we move forward in time. This is true for online and offline marketing. Savvy marketers now realize organic propagation of one's message is much more effective from a monetary and communications POV.

Publishing Web Digest for Marketers since April 1995 has shown Larry Chase what works and what doesn't work when it comes to influencing the influencers. He shares 12 tactics and practices on this art.