BizSugar.com › Marketing › Ideals and Promises: Selling an Achievable Dream to Your Target Market

When we talk about marketing on the web, we're talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market's interests/needs.
It's not about fulfilling the existing needs of customers out there but the reinforcing of those needs by selling them ideals. Your aim is to associate your brand with a vision, one that integrates with and enhances each customer's individual life goals. Buyer desires are transient and they can change but ideals do not shift as easily.