BizSugar.com › Marketing › Lead Nurturing - Tracking Lead Activity On Your Website | Nurture

Web activity tracking is a great indicator of what needs to be added to the website, what needs to be changed, what needs to be provided to make the website as much a part of the lead nurturing process as the software application being used. After all till all the elements work in synch, adjustments need to be made to reach that goal of generating a steady flow of qualified leads.