BizSugar.com › Marketing › List Building- Targeting Major Software Accounts Leads | ReadyContacts

Targeting large companies always requires going that extra mile in terms of preparing the pre sales data and sales intelligence which includes knowing the right set of decision makers. When it comes to these larger accounts knowing just one or two high level decision makers is barely enough to crack into them and get discussions moving. The same applies to going after the larger accounts while selling software or technology products or services. It's important to know a number of decision makers at different levels including Manager, Director and Vice President / C-Level to be able to connect with the right level to get a foot into the account.