With apologies to Philip Kotler, whose four Ps—product, price, place, and promotion—have been integral to any successful product or service marketing effort of the past 50 years, today's successful marketing hinges on five new Ps. Whereas the Ps we studied in college are all from the provider's point of view, these new Ps focus with laser-like clarity on the customer.
Marketing's New 5 Ps: Turning What You Know Inside out
Posted by JohnH under MarketingFrom http://www.marketingprofs.com 5876 days ago
Made Hot by: on March 19, 2008 4:58 pm
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