BizSugar.com › Marketing › Outbound Lead Generation & The Role Of Rich Data | ReadyContacts

Mike Damphousse of Smashmouth Marketing blog posted an interesting analysis today comparing the value/cost of inbound versus outbound marketing. With the rise and hype of social media, there is a lot of discussion around how to leverage social media for B2B lead generation, but what is really missing is the fact that social media takes a lot of time and effort, the results are not easily measurable and it is time you are taking away from other proven channels for pipeline development, specifically outbound marketing in B2B.