BizSugar.com › Marketing › Personality Not Included by Rohit Bhargava - Book-Reviews - Nikki Leigh

Personality — Personality is defined as “the unique, authentic, and talkable soul of your brand that people can get passionate about. Personality is not just about what you stand for, but how you choose to communicate it. It is also the way to reconnect your customers, partners, employees, and influencers to the soul of your brand in the new social media era.”

Have you ever thought about the fact that your business should have a personality? You might not have thought about creating or developing a personality for your business — but in the twenty first century, your business needs a personality. The time for faceless businesses is gone. We have all been told to develop a brand for our business. But, creating a personality that reflects and deepens that brand is taking the idea to a higher level.