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Uncertainty about the economy is driving bargain hunting, as money-related issues dominate consumer priorities when shopping online. Price and free shipping stand out as clear favorites - with special promotions or coupons a distant third, according to a national survey conducted in late November.

The survey, conducted by Aegis Group's Synovate for Guidance, asked 1,000 adults in Synovate's eNation survey panel to select the most important factor when making a purchase online.

Some 43% of respondents said price is the most important factor, while 18% named free shipping: