BizSugar.com › Marketing › U2 Album Leak: Accident or Marketing Strategy?

This is not the first time in which U2 has “accidentally” let music from an upcoming album slip out prior to release. While this might indicate that in this digital age, it is very difficult for a high profile band like U2 to keep things under wrap, I think it would be quite short sided of us to dismiss the idea that it's possible that U2 has adopted this method as part of their marketing arsenal.