BizSugar.com › Marketing › Value Emphasis a Key to Marketing Heading into 2009

Fitch Ratings is calling for the weakest holiday season in the past twenty years for retailers.
For 2009, Fitch expects that these trends will continue as consumers curtail discretionary spending and look to maximize value.

Emphasizing value is the key that I would take away from any of this. It's time to make customers understand what value they will get from going to you. This is of course a principal that should always be applied to business, but in the hoopla of all the different marketing strategies, it is a theme than can often get lost in the shuffle.