BizSugar.com › Marketing › Which Marketing Metrics are Key To Marketing Success

Marketing metrics play a critical role in multi-channel marketing activities. Whether you are running online or offline campaigns, examining key metrics can put you in position to develop, execute, and refine marketing initiatives. Ultimately metrics can lay a path to cost effective marketing and increase the impact of your marketing expenditures. Before jumping head-first into the wonderful world of metrics it is important to sit down flush out you main objects and goals. What do you hope to achieve by examining key metrics? How are these metrics going to influence your business and marketing decisions?