BizSugar.com › Marketing › A Bright Idea: The Importance of Colors in Advertising

The color of an advertisement is often the first thing that the potential customer notices, even before the wording or graphics. This is why understanding the psychological effects of color is super important. Not only do colors bring out different emotions they can also remind us of things. When you see just the right shade of pink you may think of your grandma’s lipstick. Or when you see red you may think of Target.