BizSugar.com › Marketing › A Data-­Driven Guide to Creating Turbo­Charged CTAs

CTAs are important. Just using them as part of your marketing efforts can bring in up to 55% more traffic.

That said, not all CTAs are created equal. Making even minor cosmetic changes to a CTA can lead to a massive gain (or loss) in clickthrough rate.

Luckily, there’s been enough testing going on in the digital landscape that marketers now have a pretty good idea of what works best.