A Focussed Marketing Strategy is Always a Winner

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4729 days ago
Made Hot by: maplesummit on May 10, 2011 6:17 pm

Part of a winning marketing strategy is knowing which products or services to offer that will return the most sales and profit for your business.Here are a few questions and tips to ensure your marketing strategy gets results.

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Comments

Written by CatarinasWorld
4728 days ago

Great article and advice Susan!

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Written by m4bmarketing
4728 days ago

Thanks Catarina

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Written by profit613
4729 days ago

Susan,

I think it is trap the government falls in to. For some reason they like to try and be the jack of all trades. Anything associated with the government like Amtrak in America and the post office gives bad service at high price. My view is let the private industry that knows each best take care of things.

Rochelle Rochelle

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Written by m4bmarketing
4728 days ago

That is a good point you bring up Rochelle especially when they don't have people with business skills involved with certain services they provide. That said other services such as essential services may not be best placed in private hands.

Thanks for your comment.

Susan

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Written by m4bmarketing
4729 days ago

Love the story Yoni and sums it up so well. I remember when J&J sold the nappy business as it wasn't profitable even though sales were okay. Your examples re the 10 or 12 ventures is I think a trap as often they are highlighted as a way to easy cash, which they are not.

Thanks for your comment.

Susan

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Written by m4bmarketing
4728 days ago

Duncan and Yoni I have seen the same thing and it can be a trap for others thinking they should do the same thing. I have never really understood why some start multiple sites before they have even got the first one bedded down and it is making a profit.

Susan

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Written by businessavante
4728 days ago

Hi Susan & Yoni.

I've seen a few bloggers who brag about starting online businesses (very cheaply) as if starting a business was a video game. I could never even figure out why it was supposed to be brag-worthy. They got bored with the one they started 3 days ago, so it's time for something different.

Duncan

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Written by yoni67
4729 days ago

I also think it can be a sign of uncertainty as well as lack of focus. Maybe people think, hey, if I start 10 things, one or two will make it. But what of the nine or ten that don't make it? It looks bad on their record.

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Written by saraib820
4729 days ago

Susan,

Lovely article and lovely wrinkly baby! My company, a technical documentation company here in Jerusalem did great. Then they decided to expand into areas in which they lacked expertise yet saw opportunity. They got a bigger fancier office for additional staff. It almost cost the company its life. We are back in the smaller office, doing only what we are best at and thankfully still on the map.

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Written by m4bmarketing
4729 days ago

Thanks for sharing this Rivkah as we can fall into temptation of looking at the opportunity and forgetting you need the expertise to back it up. Glad your company is still going at what they do best.

Susan

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Written by yoni67
4729 days ago

Susan,

My aunt Lena went to her grave believing that Hi-Tech was a single company. When my sister told her that she had a job in hi-tech she asked where it was located. For the rest of her life, whenever she met anybody in hi-tech she asked if they knew Diane. If they said "no," she would say, "but she works at the same company as you." Which company they would ask...'hi-tech'she would answer.

Johnson and Johnson made a good decison to stay focused though an all encompassing company such as "hi-tech" might monololize the world.

I think that being focused is crucial. It also gives me pause for thought when I see somebody, mostly in blog articles, who has 10 or 20 ventures, websites or companies going on. It makes me ask "how many fields can you possibly be an expert in?"

Far better to concentrate on those areas in which you truly excel and market yourself accordingly.

Yoni

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