What kind of impression do you think would it create if a brand catering to travelers started running a series of blogs about random topics, such as pet care or soda making? This may be an extreme example of marketing gone bad, where there’s a huge mismatch in audience targeting. However, the point is that it’s a grave offense to not be paying attention to the buyer personas of your business.





Comments


Written by lyceum
25 days ago

Ivan: Have you found your buyer persona yet? ;)



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!