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A Short History of Cause Marketing [INFOGRAPHIC]

A Short History of Cause Marketing [INFOGRAPHIC] - http://www.selfishgiving.com

Posted by jwspeaks under Marketing
From http://www.selfishgiving.com 3362 days ago
Made Hot by: DigiTechBlog on February 13, 2015 3:19 am

Cause marketing is a partnership between a business and a nonprofit for mutual benefit. According to IEG, cause marketing has grown into a nearly $2 billion industry! This infographic explains how it all started and grew from the late 1970's to the present.

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