BizSugar.com › Marketing › A Simple Way To Measure Social Media ROI

Some of you might be looking for the magic formula so you can build a business case and go sell the social media plan to your boss, maybe the Head of Marketing, CEO, etc. You will realise then, that ROI is very tied to specific metrics that you must define before hand (otherwise, what are you measuring?).

The thurth though is that there are way too many companies already using social networks to promote their brand but haven't defined clear metrics yet (at some point they'll have to).
However, here's a way for you to know immediately how you're doing...