Defining your competitive set is a major and critical decision that you need to make about your business.
It will drive everything that you and your people do and focus on, sometimes without realizing it. It will be critical on determining what your business will become. What you decide may even take you to places you did not know that you needed to go.
A Well Defined Competitive Set Is A Competitive AdvantagePosted by bembridge under Marketing
From http://tweakyourbiz.com 3884 days ago
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3884 days ago