Agility: Small Business Lessons from Super Bowl XLVII Advertisers

Posted by CassiusBlueCo under Marketing
From http://www.cassiusblueconsulting.com 4309 days ago
Made Hot by: HomeBusinessMedia on February 9, 2013 8:32 pm

Advertisers spend millions, and devote their most creative resources to coming up with the absolute perfect Super Bowl ad. Two advertisers serve as examples of how businesses must be agile in order to be market leaders.Oreo serves as an example of traditional agility, while Jello on the other hand prepared for all potential outcomes. Let’s take a closer look at these two advertisers.

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Comments

Written by HeatherStone
4304 days ago

Hi Brandi,

Great examples of agility in marketing here. With the tradition of expensive, elaborate commercials planned and produced well in advance of the game out of necessity, agility and the ability to react to the unexpected are not the first things to come to mind. These examples show how great marketing, even during the Super Bowl, is about more than just the size of your advertising budget.

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