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All Products Are Now Commodities

Avatar Posted by KEXINO under Marketing
From http://kexino.com 3086 days ago
Made Hot by: steefen on May 4, 2016 9:44 am
Today your products or services, no matter how great they may be, are seen as commodities. How much your brand is liked is the new barometer of how much advocacy it will generate.


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Comments


Written by lyceum
3083 days ago

Thanks for your reply. Is it any company that you want to name or list?
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Written by lyceum
3083 days ago

Could you mention some small business companies that have stayed away from becoming a commodity?
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Written by KEXINO
3083 days ago

As per my article: it's any company that concentrates on building brand advocates as part of their differentiation strategy.
- 0 +



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