An Irresistible Offer: 4 Tips to Personalize Your Sales Funnel

Posted by erikemanuelli under Marketing
From http://conversionxl.com 3512 days ago

An irresistible offer is one that your audience cannot help but respond to. It’s compelling, it’s powerful and it drives action.
So, how do you craft an irresistible offer?

Actionable and original tips here, great post!

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Comments

Written by lyceum
3504 days ago

Erik: Plenty of smileys there! ;)

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Written by lyceum
3504 days ago

Erik: :) :) ;)

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Written by erikemanuelli
3504 days ago

:) ;) :)

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Written by lyceum
3506 days ago

Erik: :)

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Written by erikemanuelli
3505 days ago

Martin :)

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Written by lyceum
3509 days ago

Erik: I think you are right about this matter. Thank for your input!

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Written by erikemanuelli
3506 days ago

My pleasure, thank you Martin! :)

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Written by lyceum
3509 days ago

Erik: I have heard about the "buy now" feature in Facebook and Twitter ads, but I don't know how well it will play out. Are you ready to do a purchase in that way? I would definitively click on the "buy button" for more information, but I am not sure that I would do the transaction in my lifestream.

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Written by troycollins
3509 days ago

Those "buy" buttons will never work. Take it from me, I used to specialize in Social Media Marketing.

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Written by erikemanuelli
3509 days ago

I've already added that "call to action" buttons on the Facebook fan pages of my websites.

For some pages, I simply created the "Sign Up" button, to invite fans to subscribe for blog updates.

On some others, I added the "buy" button, pointing to sales page, or affiliate links (to test it out).

I think it's be easier to convert fans into subscribers, than into buyers.

But still, if you have a huge number of fans, and you have a good authority and reputation, I believe it can work well, even the "buy now" call to action.

What do you think, Martin?

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Written by lyceum
3510 days ago

Erik, I thought the big idea with the book is that you flip around the traditional idea of a sales funnel and go for social selling through your ambassadors and trusted sources. I will reread the book during the summer, in order to get started with my alternative site on selling, using a self defense approach.

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Written by erikemanuelli
3510 days ago

The power of social media!

Have you heard the new concept of “Scommerce”, Martin?

It sounds weird.

But I like the introduction of the “buy” button in the Facebook fan pages.

It means social commerce, and also Twitter began beta-testing with its “Buy” buttons which would allow the users to make a purchase with few clicks and without leaving the network.

What do you think, Martin?

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Written by lyceum
3511 days ago

Erik: Yes, I have read the book. It turn around the traditional idea of a sales funnel with plenty of leads and a small output at the end. I learned the power of the customer as a B2B purchaser in the manufacturing industry. New media is both personal and social, and it could be used in a positive way in the sales process as a journey...

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Written by erikemanuelli
3510 days ago

Very interesting, Martin!

I guess I need to read that book.

There is a big difference in bombarding the subscribers with offers, or, on the other side, providing useful content, and make them understand your products or services are what they really need.

All this is possible through a series of tools and strategies used during the sales funnel.

Any particular tips you can share, you liked most in the book, Martin?

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Written by lyceum
3511 days ago

Erik: Talking about sales funnels, have you read the book, Flip the Funnel: How to Use Existing Customers to Gain New Ones, by Joseph Jaffe?

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Written by erikemanuelli
3511 days ago

Hi Martin.

I haven't read that book yet, but thanks for mentioning.

I just looked at the description in Amazon, and it talks about an important concept:

"the importance of investing in your customers".

I was not aware that it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one.

I also believe in the power of word mouth.

What do you think, Martin?

Have you read this book?

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Written by erikemanuelli
3511 days ago

Some very interesting and actionable tips mentioned in this post.

The main points:

- Segmented and Personalized Emails

- Dynamic Images and Pricing

- Optimized CTAs

- Targeted Onsite Coupons and Incentives

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