Are Authentic Business Owners Happier?

Posted by ivanastaylor under Marketing
From http://www.openforum.com 4423 days ago
Made Hot by: Monsieur Eraser on February 23, 2011 2:08 am

Structure your business around who you are. Being authentic is a sure fire way to differentiate your business from others. Not only is it easy to come up with great marketing strategies, but it becomes fun to get and keep custoomers.

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Comments

Written by lyceum
4422 days ago

Ivana,

Yes, authentic business owner are happier if they are true to their virtues and strive to achieve their values.

The first thing in Amber Mac's ABC-rule in social media activities, is to be authentic.

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Written by sherisaid
4423 days ago

Ivana, this is a terrific article. The principle of honesty in business is simply so refreshing. I am always happy to support businesses that value a human connection, and my favorite business for SO many reasons (including, but not limited to, Cherry Garcia) is Ben & Jerry's. I think ethical business is possible, and there are a lot of businesses out there that prove it every day.

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