Are Pain And Fear Marketing Myths? | M4B Marketing | Small business news; tips; networking

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4637 days ago

Find the customer problem and then offer your solution. The bigger the pain and fear, the greater opportunity for your business or so they say. But is this true? Here is research which suggests focusing on pain and fear may not be the best approach.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by nialldevitt
4637 days ago

Hi Susan, I think it somewhat depends on the type of buyer i.e. B2C vs. B2B. in my experience, B2B buyers are very often motivated by risk prevention so that for me it a type of fear.

- 0 +

Written by m4bmarketing
4635 days ago

Hi Niall,

I understand what you are saying in the B2B context and risk aversion. I guess it can be a case of how far to you go before customers get too scared and don't take any action.

Thanks for sharing your experience.

Susan

- 0 +