Are You Leaving Customer Retention To Luck? | M4B Marketing | Small business news; tips; networking

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4196 days ago
Made Hot by: Small Business Manifesto on June 3, 2013 2:04 am

Hopefully you have a simple customer retention strategy in place. If not, then you can help ensure your customers keep buying by looking at all the touch points they can have with your business. By the simplicity approach develop process for each of the touch points to grow your business.

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Comments

Written by SusanBrown
4196 days ago

Susan, I think all of those “touch points” will come naturally to any business that seeks to build real relationships with their customers.

Plenty of companies have processes in place to handle each and every one of those points. The problem is they look at (and treat) their customers like numbers. They are more interested in building a relationship with their customers’ money- especially after those funds have entered the corporate bank accounts… and it shows.

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Written by m4bmarketing
4195 days ago

Hi Susan,

Thanks for sharing your thoughts and agree with you if companies do look and treat customers like numbers. This makes it an opportunity for other companies that do not and simplify the experience for their customers.

Susan

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