BizSugar.com › Marketing › Are You Marketing For The Chase, or For The Catch?

Sometimes, the most important aspect of marketing is what happens when it is all over. This can include many things, but it all relates to the experience of using and owning the product. What is it like to do business with you? What is it like to use your products for a week, a month, or a year? These will become the moments that define your brand, and the long-term success of your business.