For so many years, Nielsen and others have programmed people’s brains into thinking that the sweet spot of advertising is the 18 to 49 demographic. Within that group, the even sweeter spot supposedly was the coveted 18 to 34 cohort that fetched the highest advertising dollars.
Are you targeting the wrong audience?
Posted by
fionamceachran under Marketing
From http://www.bnet.com 4704 days ago
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