Are you a loyal customer but find the latest deal or offer is never for you, only new customers? Although I have no statistics on this, but visiting many websites it seems that small businesses are doing this more than they used to.
Whilst it is important to gain new customers, a little time is needed to think about your loyal customers and how they feel about losing out on such offers. Before you put the latest offer out to new customers you may want to consider the following:
Are You Upsetting Loyal Customers When Attracting New Customers?
Posted by m4bmarketing under MarketingFrom http://www.m4bmarketing.com 5309 days ago
Made Hot by: JohnH on October 8, 2009 11:02 pm
Who Voted for this Story
Subscribe
“Martin,
Thank you for your readership and encouragement.
Best...”
“The niches I blog about (blogging/guitar mostly). But that’s not because...”
“Rachel: More power to you! Thanks for sharing!
Best Premises,
Martin...”
“Adam: Which is your favorite niche at the moment?
All the Best,
Martin...”
“Javelyn: Thanks for sharing these ideas. I see the potential for a...”
Comments
5307 days ago
5307 days ago
5307 days ago
5307 days ago
Seems I'm making a lot of comments on these lately, but I do agree you need to think about your long term customers. Is it OK to lock loyal customers in at a lower cost when you raise your prices? What are your thoughts on this? Is this a good way to reward loyalty? This isn't, of course, something you want to advertise you are doing.
5307 days ago
Comments are great. Re the lower prices it depends on the product or service. It could be worth looking at if pricing is an issue however you need to consider whether your costs are likely to rise (this would then mean your margin goes down if prices are not increased), whether you can get a longer contract or terms etc.
I always prefer to see what they actually would value, what is important to them and if possible not play on price as a competitor can easily match you. Also if you hold the price with these customers for one time they will probably expect it each time which could be a problem.