As Search Gets Harder, Social Media Loses Its Sociability

Posted by KEXINO under Marketing
From https://kexino.com 1728 days ago
Made Hot by: thelastword on March 4, 2020 11:48 pm

Social media has failed to live up to its original promise, while the majority of Google searches are now answered by Google itself. How do you create sales and mindshare in this new marketing environment?

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Comments

Written by Inspiretothrive
1722 days ago

Kexino, great article - I've noticed big changes on both SEO and social media. You are right about the social networks becoming more pay to play! I still love blogging and believe an email list is great to have and podcasting is really taking off today too!

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Written by KEXINO
1722 days ago

Hi Lisa. Thanks for the kind words.

Agreed. I think as marketers/business owners we need to accept that the onus is now more on us to generate traffic through our own efforts on platforms where we have more control.

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Written by lyceum
1724 days ago

Gee: Thanks for your comment! Yes, you are building your own audience with hubs like a blog, podcast, and a newsletter. I see a trend that the big social media platforms are copying each other, except for Twitter.

I would gladly have you as a guest on my podcast in the near future! :)

Here are some episodes that could be of interest:

http://presentation.libsyn.com/vacation-time-for-books-and-podcasts

https://egonetcast.com/blog/2019/7/5/midsummer-sweet-tea-dream-on-independence-day

Talk soon again!

All the Best,

Martin

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Written by lyceum
1724 days ago

Gee: As a social media evangelist, my mission will be to pick a few social media platforms, e.g., Twitter, and stick to them. My tool box will include blogging, podcasting, and a newsletter.

Have you read the books, Digital Minimalism and Lifescale?

Best Premises,

Martin

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Written by KEXINO
1724 days ago

Hi Martin, thanks for the message.

I'm unfamiliar with either of those books. I think your idea of blogging, podcasting and an email newsletter is a good one, since you'll be building your own audience and so will be less reliant on whatever the internet giants do.

Maybe you will invite me as a guest on your podcast? Heh, heh.

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