BizSugar.com › Marketing › Attract clients and stay in touch with a high content, high value ezine

Your ezine, or email newsletter, provides a way to stay in touch with people in your database and is usually part of your free irresistible offer (IFO) to attract clients. The point of your newsletter is to share really high content and high value information that readers can take action on. An ezine also keeps you top-of-mind with people in your database who are potential clients. And it helps you promote new products and programs, again working to convert those readers into clients and customers.