Audiences Own the Conversation. Are You Listening?

Posted by cendrinemedia under Marketing
From http://blog.paper.li 3438 days ago
Made Hot by: NolanGreen on December 2, 2014 10:27 am

On any given day, millions of people visit Facebook and Twitter to share their positive and negative experiences about products and companies. Social media has given them a voice and empowered them to redefine their relationship with brands.

The trend is not going anywhere. Consumers want to be heard. They want brands to pay attention. Unfortunately, a majority of them and marketers are still stuck in the old-fashioned way of doing business.

In this week’s roundup, we take a look at three reports that reveal why companies can no longer afford to overlook social media audiences.

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Comments

Written by lyceum
3423 days ago

Cendrine: Thanks for the link! I will check it out. All the Best, Martin.

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Written by lyceum
3424 days ago

Cendrine: Thanks for the confirmation! ;) Have you written a post on how to use Paper.li's pro service?

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Written by cendrinemedia
3423 days ago

I have written a few yes. All my articles are here: http://blog.paper.li/author/cmarrouat/

Otherwise, do a search on the blog and you will find plenty of posts to help you with that.

And of course, if you have questions, feel free to contact me at [email protected]

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Written by lyceum
3430 days ago

Cendrine: Plenty of stuff to digest in this blog post. I have to chew this statement:

"First, stop making Facebook or Twitter the center of your strategy. Your potential customers want to connect with you on your website. Forrester mentions, for example, that newsletter signups tend to happen more frequently than Facebook engagement."

Have you used Paper.li's Pro service?

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Written by cendrinemedia
3424 days ago

As this post shows, I write for Paper.li. So, to answer your question, yes I obviously have. :-)

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