BizSugar.com › Marketing › Australia's Favourite Brands

Australians are a brand-minded people and in accordance with many of the developed nations of the world, brands like Google, Nokia, Sony and IKEA score high. In addition to this, some local treats such as Vegemite and Tim Tams have a strong following to say the least. George Patterson Y&R Brand Asset Valuator (BAV) recently made an investigation into how Australian think about the brands surrounding them. The study looked into 1,200 brands covering 139 different categories. More than 4,000 Australian consumers were studied online as part of an agency database of end user awareness of brands.