B2B online marketing and networking is a different animal to B2C. It requires a subtler set of strategies and often a more creative approach. In this post, I will give you examples of activities I have used to get to results and new clients.
B2B Online Marketing & Networking: 3 Activities That Get You Clients - Tweak Your Biz
Posted by
nialldevitt under Marketing
From http://tweakyourbiz.com 4419 days ago
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Comments
4417 days ago
One of the things about writing B2B content that I find challenging is the balance between providing valuable content and the need to present that in the context of what you do. I have delivered several seminars/written content for accountants, about using content and social media for practice development. I've always been asked to do this rather than pro-actively sought it as a main income stream. The requests have come from either an accountancy body, or from accountants directly. However, I merely practice what I preach, "preaching" or coaching is not my main thing. This week I met an accountant who has been to a few of my "gigs" / read my stuff and thought I was a marketeer for the accounting profession. He had no idea that I was an accountant - one who just happens to be up front about the tactics that I use, and who shares it with my colleagues. So, it's a case of the shoemaker's shoes for me - and while B2B marketing is not hard sell, I need to make sure that I am seen in the right context when I do that type of "by-product" work.
On the other hand, there is nothing worse than reading a post that has been written solely for the purpose of being self promotional, and contains no real value for the reader. As you rightly point out in the beginning of your post - it's all about being authentic!
Great post Niall, good tips there, thank you,
~ Helen