BizSugar.com › Marketing › Baby Boomer Elevator Music

When did Rock and Roll transition from the anthem of rebels to elevator music? I’ve been traveling for the last few weeks. Whether on business or vacation, “classic rock” is the background sound in airports, supermarkets and shopping malls. Restaurants and casinos have traded Montovani and 101 Strings for the Rolling Stones and Pink Floyd. Light soundtracks, like at the resort pool, usually include early 60s, 80s dance tunes (Disco) and Motown hits, but for the most part the playlists are dominated by rock from the late 60s to the late 70s.