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Behavioral finance, heuristics and marketing

Behavioral finance, heuristics and marketing - http://www.moneycation.com

Posted by Moneycation under Marketing
From http://www.moneycation.com 3479 days ago

Economic and financial heuristics explain how people's money related decision making is influenced by psychology and sociological trends. This is relevant in the marketing profession and to corporate strategists because purchase decisions, stock market investing and other financial decision making is linked to consumer behavior.

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