BizSugar.com › Marketing › Better Graphics for Better Messaging: Before & After

When we work with clients on their web site, we often end up designing what we call “key graphics” as well. I really don’t have a better name for it. These graphics are frequently used to visualize processes or systems, as opposed to infographics, which typically show data.

These graphics, combined with key content, often get designed initially as part of a web site project, but are then utilized in presentations, print collateral, and many other places.

Here is an example of a key graphic we redesigned for the Global Aquaculture Alliance (GAA).