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Big data marketers: the common man's paparazzi

Big data marketers: the common man's paparazzi - http://www.fiercebigdata.com

Posted by bakercom1 under Marketing
From http://www.fiercebigdata.com 3907 days ago

Big data marketers at small and large companies have become the paparazzi of everyday people by capturing and exploiting every detail of their lives. But the public won't run and hide like celebrities do. If marketers don't change course soon, consumer backlash will be ugly.

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