Harvard's Gary King once said that "Big Data is not about the data". It sounds like an oxymoron but it's true. Big Data is not about the data - it's about the analysis. For anyone involved in the world of marketing, the opportunities are huge. Big Data in marketing is a multi-channel option for any business, as it can inform pricing strategies, sales activities, customer response, and your entire marketing strategy.…
Big Data: the three most revolutionary uses for Big Data in marketing
Posted by Lisa256 under MarketingFrom http://blog.statwolf.com 2521 days ago
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